This fabulous living catwalk has been designed by four-time Chelsea Young Florist of the Year, Joe Massie. The catwalk is the highlight of Kildare Village’s Chic Summer Festival event. There is a programme of events throughout July which include musical performances, artisan food and floral inspired cocktails.
Joe’s installation features three floral dresses surrounded by a carpet of flowers and plants. The designs reflect aspects of an Irish Summer, one dress is inspired by cornflowers, one by butterflies and one by daisies. Daisies are particularly relevant as the event’s ambassador is Daisy Lowe, she launched the event on 5th July.
Joe’s team also decorated the performance stage and food marquee. The exquisite designs were very labour intensive and took a team of 8 florists, five days to complete. The catwalk will be in the open air for a month, so a combination of real and artificial materials were used to ensure the designs look perfect throughout the event.
The dresses contain fresh grasses, succulents, echeverias, lichen and branches. The plants and flowers used were roses, dahlia, hydrangea, marguerite daisies, gyposphilia, lavender, cornflowers, and cosmos. The installation can be viewed until Sunday 29th July, at Kildare Village outlet shopping, Ireland.