Joe Massie

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This fabulous living catwalk has been designed by four-time Chelsea Young Florist of the Year, Joe Massie.  The catwalk is the highlight of Kildare Village’s Chic Summer Festival event.  There is a programme of events throughout July which include musical performances, artisan food and floral inspired cocktails.


Joe’s installation features three floral dresses surrounded by a carpet of flowers and plants.  The designs reflect aspects of an Irish Summer, one dress is inspired by cornflowers, one by butterflies and one by daisies.  Daisies are particularly relevant as the event’s ambassador is Daisy Lowe, she launched the event on 5th July.


Joe’s team also decorated the performance stage and food marquee.  The exquisite designs were very labour intensive and took a team of 8 florists, five days to complete.  The catwalk will be in the open air for a month, so a combination of real and artificial materials were used to ensure the designs look perfect throughout the event.


The dresses contain fresh grasses, succulents, echeverias, lichen and branches. The plants and flowers used were roses, dahlia, hydrangea, marguerite daisies, gyposphilia, lavender, cornflowers, and cosmos.  The installation can be viewed until Sunday 29th July, at Kildare Village outlet shopping, Ireland.

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photo: Springbank Flowers

photo: Springbank Flowers

Joe Massie created a floral sculpture of David Attenborough to launch Sky 3D’s new series Kingdom of Plants 3D.  Joe is the current Chelsea Florist of the year, a title he has held since 2009.

50 species of plants and over 1000 flowers were used to create the lifelike design.  It features phalaenopsis orchids, delphiniums, muscari, vanda orchids, hydrangea, roses, nigella, passion flowers and stachys leaves amongst others.  The focal plant in the hands of the sculpture is a phalaenopsis orchid.  It took Joe and his team of 6 florists 2 days to complete.



The close up image shows how detailed the design was and the beautiful selection of materials Joe used.  Joe said “ It was a great challenge to take on. The finished sculpture embodies everything that the series has to offer: Sir David with the world of Kew’s exciting plants all set in a 3D form. To have the man himself come face to face with the sculpture really completes the scene and I hope he is as thrilled as we are with the finished work.”

Kingdom of Plants 3D was filmed at The Royal Botanic Gardens, Kew using ground-breaking technology and 3D time laspe techniques. The three part series starts tonight on Sky 3D and in 2D on Sky Atlantic at 6pm.

David Attenborough said  “This is certainly a first! I never imagined that I would come face to face with my floral double – Joe worked extremely hard on the artwork”

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