maroussia rose

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This dreamy rose is a soft white, with a touch of green on the outer petals.  It’s long stemmed and has a lovely large head, with up to 55 petals.  It has a strong stem and can last up to 2 weeks.  To top off a perfect white rose, it also has a delicious fragrance.


Maroussia is used in all types of floristry including gifts, events and funerals.  It is particularly popular for wedding flowers.  The floral cloth above was made by Robert Koene as part of designs for a church wedding. It consists of 250 maroussia roses and 800 stachys leaves.  Each petal was individually placed in the intricate design.


Robert Koene and his team used 7,500 roses to transform the church.  The theme was ‘tears of happiness’, the conical designs along the aisle symbolised teardrops.  White Naomi Roses and Feeling Dark Green Chrysanthemums were also used in the designs.


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sweet avalanche

It can be daunting when you begin looking for a florist, a quick search online will bring up hundreds, some with shops, some studio based and some with rather dodgy looking websites.  How do you know which florists are any good? How do you decide which ones are worth meeting?  This guide will give you a few hints and tips to help you find your perfect florist.

When searching the web for things like florists, be sure to include the area your wedding will take place in, such as wedding florist Cheshire.  You don’t want to set your heart on a florist only to discover they are 100 miles away, after you’ve drooled over their beautiful bouquets for half an hour.

Don’t be tempted to book your flowers online with a company that says you can just book your flowers online and they will post them to you.  It might seem like a cheap and easy option, but these types of companies are often churning out bouquets production line style with little care or skill.  Wedding flowers also do not travel well by post; your flowers should be perfect on the morning of your wedding not turning brown because they were bashed about in the post for several days.

Once you have found a website that seems promising have a look around, does it look fresh and up to date? If the florist takes care to ensure their website stays current and looks perfect hopefully that will be reflected in their work.  A good florist will provide examples of their own work and probably a gallery of wedding flowers.  Do you like their work and the style of their designs?  If they specialise in funky exotic flowers but you want a soft romantic look for your wedding, then move on to the next florist.

maroussia rose

Many florists will have a price list or guide to their pricing on their website, this will give you an idea of costs before you book a consultation.  Price guides can be very helpful if you have no idea how much things cost.  As a rough guide brides spend on average around 10% of their overall budget on flowers.  Of course some people don’t want many flowers so that figure may be less.  The plant and flower association website has a useful guide to the average costs of wedding flowers.

Once you have found a few florists you like the look of check how they advise you to arrange a consultation, some may ask to you fill out a form online or some may prefer you to phone them.  As you are arranging a bespoke service you might want to book appointments with several florists to compare what you are offered in terms of design ideas and costs.

Part two will be posted later this week covering your consultation and looking at quotes afterwards.

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Once all the boxes of flowers arrive the fun starts.  We have the flowers delivered midweek before the weekend of the wedding.  This gives them a chance to have a good drink, as most flowers are sent from Holland without water and need to be hydrated immediately upon arrival.  The flowers also need some time to open the perfect stage.  Some flowers like lilies require longer than others to open and often we will have those delivered a couple of days earlier than the rest of the flowers.  With all the buckets neatly lined up, the flowers are carefully conditioned and put in water treated with flower food to feed them and encourage them to bloom.  Some flowers like phalaenopsis orchids require extra special treatment.  They are cut and submerged in water to hydrate the whole head.

white wedding

With buckets and buckets of beautiful flowers surrounding us we start to prepare the arrangements.  We first ‘green up’ any arrangements that will be in floral foam, such as table arrangements and pew ends.  This in florist terms is preparing the base of foliage into containers with floral foam.  Foliage is widely underrated as it helps create a perfect shape and provides a lovely background for flowers.  It’s not free as frequently presumed and without it twice as many flowers are required.

Once the flowers have had a couple of days in water they are fully hydrated and start to open.  In the summer some flowers like roses have to be kept cool to prevent them from opening too much, whereas in winter it can be a struggle to get flowers to open in time for the wedding, warm water is often required to encourage flowers to open a little quicker.  We always select the best and most perfectly shaped flowers for the bridal bouquets and put them to one side first.  Apart from giving the bride the very best flowers to carry, the bridal bouquet will feature a lot in photographs for the wedding so we pay special attention to selecting them.

The day before the wedding we can finally get going putting flowers in the arrangements we have greened up and make the rest of the designs.  Any buttonholes or wired designs are made last to ensure they are in water as long as possible before they are wired and taped.  We make the pew ends, pedestal arrangements, and table arrangements as these are in floral foam which retains water.

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